COC: A new metric for measuring cancellations in SaaS business models
You probably know that high cancellations kill growth in scaling SaaS companies. You also probably know why: Acquiring new custome...
Similar Articles (10 found)
🔍 73.3% similar
SSEBITDA—A steady-state profit metric for SaaS companies
Your company is unprofitable because you’re “spending to grow”—pumping money into sales and m...
🔍 71.9% similar
Max MRR: Your growth ceiling
For years I’ve battled the same, tired misconceptions:
- “7% cancellation is fine, especially for consumer businesses.”
-...
🔍 71.8% similar
Bootstrapped CPC rule of thumb: ARPU/25
In the first year of business, you have no data for decision-making.
Even after the first hundred customers, h...
🔍 67.2% similar
No wait, of course THAT is the single most important SaaS metric
The single most important SaaS metric is retention, because cancellations indicate la...
🔍 67.1% similar
Why I don’t like the LTV metric (LifeTime Value)
A metric is a single number stuffed with an enormous complexity of causes, effects, and interconnecte...
🔍 65.5% similar
How annual pre-pay creates an infinite marketing budget
Multiple founders have told me the ideas in this article were responsible for the financial su...
🔍 65.3% similar
Product/Market Fit (PMF): Experience & Data
Every day people debate how to define “Product/Market Fit.”
It’s best to start with the subjective experie...
🔍 60.4% similar
Metrics that cannot even be measured in retrospect
Some things cannot be measured, even after months pass and we have all the facts and data and analy...
🔍 55.7% similar
Selecting the right product metrics (KPIs)
Executives want financial outcomes, strategists want systemic impact, managers want team accountability, te...
🔍 55.7% similar
The Elephant in the room: The myth of exponential hypergrowth
A startup is growing fast, the journalists marveling at its “meteoric rise.” But don’t m...