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Domain: longform.asmartbear.com Added: 2025-08-13 Status: โœ“ Success
longform.asmartbear.com
Pricing determines your business model Itโ€™s often said that you shouldnโ€™t talk about price during customer development interviews. The usual justification is that your goal is to uncover the details o...
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Which is better: Many customers at low price-point or few at high price?
https://longform.asmartbear.com/price-vs-quantity/
Which is better: Many customers at low price-point or few at high price? The results of a serendipitous live experiment were recently published as gue...
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Reframing "Freemium" by charging the marketing department
https://longform.asmartbear.com/freemium/
Reframing โ€œFreemiumโ€ by charging the marketing department Seems like every third startup nowadays is using the โ€œFreemiumโ€ business model: The lowest s...
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How annual pre-pay creates an infinite marketing budget
https://longform.asmartbear.com/annual-prepay/
How annual pre-pay creates an infinite marketing budget Multiple founders have told me the ideas in this article were responsible for the financial su...
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Discount gambit
https://longform.asmartbear.com/discount-gambit/
Discount gambit Which of these pricing strategies is more persuasive? - If you buy now, Iโ€™ll give you a discount. - The price is going up, but if you ...
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More or less
https://longform.asmartbear.com/more-or-less/
More or less There are three viable strategies in the interplay between value and price: - More for more - Get the best, with a price to match. Luxury...
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Bootstrapped CPC rule of thumb: ARPU/25
https://longform.asmartbear.com/bootstrapped-cpc/
Bootstrapped CPC rule of thumb: ARPU/25 In the first year of business, you have no data for decision-making. Even after the first hundred customers, h...
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How repositioning a product allows you to 8x its price
https://longform.asmartbear.com/more-value-not-save-money/
How repositioning a product allows you to 8x its price Pricing is much more about positioning and perceived value than it is about cost-analysis and u...
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Extreme brainstorming questions to trigger new, better ideas
https://longform.asmartbear.com/extreme-questions/
Extreme brainstorming questions to trigger new, better ideas How do you generate ideas? โ€œBrainstormingโ€ is hardโ€”staring at a blank whiteboard, wonderi...
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"ROI" is the wrong way to sell your product
https://longform.asmartbear.com/roi-selling/
โ€œROIโ€ is the wrong way to sell your product I canโ€™t remember how many times at Smart Bear I tried to sell our main product Code Reviewer with the argu...
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The mid-market briar patch
https://longform.asmartbear.com/mid-market/
The mid-market briar patch During the summer, one of the Capital Factory companies developed a plan to sell into the โ€œmid-sizedโ€ corporate market. Uh ...
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