How repositioning a product allows you to 8x its price
Pricing is much more about positioning and perceived value than it is about cost-analysis and unconvincing ROI calculators. Let’s see how reposit...
Similar Articles (10 found)
🔍 72.8% similar
How annual pre-pay creates an infinite marketing budget
Multiple founders have told me the ideas in this article were responsible for the financial su...
🔍 69.5% similar
Solving the Low-Budget Online Marketing Dilemma
Stop me if you’ve heard this one:
Your bootstrapped startup is finally off the ground. You’re able to ...
🔍 69.5% similar
“ROI” is the wrong way to sell your product
I can’t remember how many times at Smart Bear I tried to sell our main product Code Reviewer with the argu...
🔍 66.9% similar
Discount gambit
Which of these pricing strategies is more persuasive?
- If you buy now, I’ll give you a discount.
- The price is going up, but if you ...
🔍 66.6% similar
Pricing determines your business model
It’s often said that you shouldn’t talk about price during customer development interviews. The usual justifica...
🔍 65.9% similar
Reframing “Freemium” by charging the marketing department
Seems like every third startup nowadays is using the “Freemium” business model: The lowest s...
🔍 65.7% similar
The Elephant in the room: The myth of exponential hypergrowth
A startup is growing fast, the journalists marveling at its “meteoric rise.” But don’t m...
🔍 64.6% similar
The Lindy Effect on startup potential
The first 90% of the code accounts for the first 90% of the development time. The remaining 10% of the code acco...
🔍 64.0% similar
When customers buy your competitor’s product… and then buy yours
Why would someone pay millions of dollars for software, and then also pay a bootstrap...
🔍 63.7% similar
If you build it, they won’t come, unless…
Ask a technical founder about her startup, and she’ll proudly describe her stunning software—simple, compell...