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Domain: longform.asmartbear.com Added: 2025-08-13 Status: โœ“ Success
longform.asmartbear.com
Discount gambit Which of these pricing strategies is more persuasive? - If you buy now, Iโ€™ll give you a discount. - The price is going up, but if you buy now I will lock in your rate. Both are types o...
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When customers buy your competitor's productโ€ฆ and then buy yours
https://longform.asmartbear.com/buy-both/
When customers buy your competitorโ€™s productโ€ฆ and then buy yours Why would someone pay millions of dollars for software, and then also pay a bootstrap...
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More or less
https://longform.asmartbear.com/more-or-less/
More or less There are three viable strategies in the interplay between value and price: - More for more - Get the best, with a price to match. Luxury...
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Limiting Options
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Limiting Options The 1990s was the golden age of computer AIโ€™s for the board game Othello. (If there ever was a golden ageโ€ฆ) Programmers love the idea...
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"ROI" is the wrong way to sell your product
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โ€œROIโ€ is the wrong way to sell your product I canโ€™t remember how many times at Smart Bear I tried to sell our main product Code Reviewer with the argu...
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Willingness-to-pay: Creating permanent competitive advantage for the right reasons
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Willingness-to-pay: Creating permanent competitive advantage for the right reasons Traditional economics: WTP and Consumer Surplus The best businesses...
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Pick one and own it
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Pick one and own it If your company were allowed only one advantage over the competition, what would a sales call look like, starting with your 30-sec...
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Sometimes never compete on price
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Sometimes never compete on price โ€œNever compete on price.โ€ So we are told. But customers want low prices, and it worked for Costco, Southwest Airlines...
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Extreme brainstorming questions to trigger new, better ideas
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