When you have nothing: How to find potential customers to interview
No matter how many features, no matter how great the UX, no matter how cool the AI, if people don’t care, or don’t want to pay for i...
Similar Articles (10 found)
🔍 77.0% similar
The Iterative-Hypothesis customer development method
This is a simple but effective process for building knowledge through interviewing (potential) cu...
🔍 75.8% similar
My first year in sales as a technical founder
[10-2025 / English / 1917 words]
Update: January 2026 - this post was discussed on HackerNews
Looking ba...
🔍 74.0% similar
If you build it, they won’t come, unless…
Ask a technical founder about her startup, and she’ll proudly describe her stunning software—simple, compell...
🔍 73.5% similar
Hiring Employee #1
It’s a big decision to make your first hire, because what you’re really deciding is whether you want to keep a lifestyle business o...
🔍 72.3% similar
Put down the compiler until you learn why they’re not buying
New companies rarely have a problem writing code.
The problem they have is: We don’t have...
🔍 70.7% similar
Rude Q&A: The constructive devil’s advocate
Nothing clarifies things quite like a hyperactive, all-knowing, all-seeing, real asshole of a devil’s advo...
🔍 70.1% similar
Want to Learn about Entrepreneurship, as a Software Engineer? Sell Something Online.
When I decided to write and sell my first ebook, The Tech Resume ...
🔍 69.9% similar
I recently wrote about how your ideal customer is one who values your product the most”. And then quickly, in one of my private communities, I had thi...
🔍 69.7% similar
It's possible that the founders of businesses that expect to advertise on Google/socials could put this to work, but it's not a general case best prac...
🔍 69.2% similar
You’re a little company, now act like one
I talk to a lot of companies that are still hunting for customer #1, or a few sales have been made but the b...