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Domain: longform.asmartbear.com Added: 2025-08-13 Status: ✓ Success
longform.asmartbear.com
You’re a little company, now act like one I talk to a lot of companies that are still hunting for customer #1, or a few sales have been made but the ball isn’t rolling yet. Most of them are making the...
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How to get customers who love you even when you screw up
https://longform.asmartbear.com/customer-love/
How to get customers who love you even when you screw up During the first year of Smart Bear’s existence, my software was crap. How did I get customer...
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If you build it, they won't come, unless…
https://longform.asmartbear.com/startup-marketing-ideas/
If you build it, they won’t come, unless… Ask a technical founder about her startup, and she’ll proudly describe her stunning software—simple, compell...
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Tech Support is sales
https://longform.asmartbear.com/tech-support-is-sales/
Tech Support is sales You probably think of “tech support” as the bottom of the food chain. “Shit flows downhill” and all that. After all: - Tech supp...
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"Stealth mode" and other f'ing brilliant strategies
https://longform.asmartbear.com/stealth-mode/
“Stealth mode” and other f’ing brilliant strategies Here are some of my super-secret winning strategies from 25 years of building startups. Stay in st...
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Human + Fallible = Love; Corporate + Sterile = Refund
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Human + Fallible = Love; Corporate + Sterile = Refund A lovely new company/customer etiquette has emerged, and small startups are especially suited fo...
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Rude Q&A: The constructive devil's advocate
https://longform.asmartbear.com/devils-advocate/
Rude Q&A: The constructive devil’s advocate Nothing clarifies things quite like a hyperactive, all-knowing, all-seeing, real asshole of a devil’s advo...
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The Important Thing--powerful enough to override all your deficiencies
https://longform.asmartbear.com/the-important-thing/
The Important Thing—powerful enough to override all your deficiencies Do you feel the crushing weight of the disadvantages facing every new company? N...
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"Authentic" is dead. And so is "is dead."
https://longform.asmartbear.com/authentic-is-dead/
“Authentic” is dead. And so is “is dead.” It’s time to retire the following phrases. They should no longer be used in any context except derisive mock...
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You're a real company when…
https://longform.asmartbear.com/real-company/
You’re a real company when… Ever since I started Smart Bear in 2002, there’s been a running question: “When do you know you’re a real company?” Which ...
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Put down the compiler until you learn why they're not buying
https://longform.asmartbear.com/put-down-the-compiler/
Put down the compiler until you learn why they’re not buying New companies rarely have a problem writing code. The problem they have is: We don’t have...
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